Macy’s Thanksgiving Day Parade Ratings Deflate 7 Percent From 2016

  • The Wrap
Macy’s Thanksgiving Day Parade Ratings Deflate 7 Percent From 2016
Everyone loves a parade — some years more than others. Thursday’s 91st Macy’s Thanksgiving Day Parade slipped 7.4 percent from last year in the earliest-available Nielsen ratings numbers. Yesterday, the long walk through Manhattan averaged a 12.5 rating/27 share on NBC, per some very preliminary data out of the nation’s 56 metered-markets. Compare that with 2016’s march toward Herald Square, which had actually scored its top overnight rating in 13 years — a 13.5/29. The 2017 parade put up a 7.0 rating among adults 18-49 in the 25 markets with local people meters. The year-ago’s version landed a 7.7, which was a...
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