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Shelter PR Expanding Into Film, TV Representation

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Shelter PR, the agency that reps stars such as Tina Fey, Steve Carell and Jason Bateman, is expanding its portfolio, establishing a film and television division.

The company, run by Cara and Christine Tripicchio and Marla Farrell, has hired Alicia Ramirez Wyld, a former Paramount executive, to spearhead the new arm.

Wyld held senior positions at Focus Features, Warner Bros and most recently Paramount where, for nearly ten years, she oversaw the regional publicity and promotions activities as well as all experiential marketing, Hispanic, African-American and Asian American publicity in addition to sports, religious and family outreach for the company's films.

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